Dormetrics

Brand kit

Every logo, lockup and social asset — click to download. A checkerboard behind a preview means the file is transparent. Use the white versions on dark backgrounds and the black ones on light.

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Logo mark

The shield on its own — transparent, so it drops onto anything and scales to any size.

Logo — transparent (2048px)

PNG, transparent, brand blue. The default — use this one unless you have a reason not to.

Downloaddormetrics-logo-2048.png

Logo — transparent (1024px)

PNG, transparent. A smaller copy for the web.

Downloaddormetrics-logo-1024.png

Logo — transparent (512px)

PNG, transparent. Small and inline placements.

Downloaddormetrics-logo-512.png

Logo — white (dark backgrounds)

PNG, transparent, white shield. Only on dark surfaces — it vanishes on light ones.

Downloaddormetrics-logo-white-2048.png

Logo — black (light backgrounds)

PNG, transparent, near-black shield. For light surfaces, documents and print.

Downloaddormetrics-logo-black-2048.png

Logo — on blue (JPEG)

JPEG, white shield on brand blue. For anything that refuses transparency.

Downloaddormetrics-logo-on-blue-2048.jpg

Lockup (mark + name)

The shield beside the Dormetrics wordmark, set in Inter — our type. Use it where the name has to be read, not just recognised.

Lockup — transparent

PNG, transparent. Blue shield, near-black name. Best on white or a light neutral.

Downloaddormetrics-lockup-transparent.png

Lockup — all white

PNG, transparent. White shield and name. Place on DARK backgrounds.

Downloaddormetrics-lockup-white.png

Lockup — all black

PNG, transparent. Near-black shield and name. Place on LIGHT backgrounds.

Downloaddormetrics-lockup-black.png

Lockup — on brand blue

PNG. White lockup on brand blue. Works as a social banner or a slide header.

Downloaddormetrics-lockup-on-blue.png

Profile picture

Square, with the shield kept well inside the circle every platform crops to.

Avatar — square (1024px)

PNG. Upload this as the profile picture on any social account.

Downloaddormetrics-avatar.png

Avatar — circle preview

PNG. What the avatar looks like once a platform crops it round. Preview only.

Downloaddormetrics-avatar-circle.png

App icons

What Dormetrics installs as when someone adds it to a home screen. Here for completeness — you rarely need these by hand.

Icon (512px)

PNG. The standard app icon, rounded on white.

Downloaddormetrics-icon-512.png

Icon (192px)

PNG. The smaller app icon.

Downloaddormetrics-icon-192.png

Icon — maskable

PNG. Extra padding so Android can crop it to any shape without clipping the check.

Downloaddormetrics-maskable-512.png

Icon — Apple (180px)

PNG. The iOS home-screen icon.

Downloaddormetrics-apple-180.png

Vector sources

Editable SVGs for design tools and print. Infinite scale, tiny files.

Mark (SVG)

The shield as pure geometry — no font needed, so it renders identically everywhere.

Downloaddormetrics-mark.svg

Wordmark (SVG)

Just the name. Set in Inter — install Inter, or convert the text to outlines first.

Downloaddormetrics-wordmark.svg

Lockup (SVG)

Mark plus name. Same Inter caveat as the wordmark above.

Downloaddormetrics-lockup.svg

Using these well

Keep clear space around the mark — at least the width of the shield’s shoulder on every side.
Scale it proportionally. Never stretch, squash, rotate or add effects.
Don’t recolour it. If the brand blue won’t work on your background, use the white or the black version instead.
Don’t rebuild the lockup by hand — the spacing between the mark and the name is fixed. Use the supplied file.

Dormetrics brand assets, for use by Dormetricsand its partners. Using them doesn’t imply we endorse your product or service.